as is well known obesity in any form is bane to the health of a human body. Be it a man, woman or child. Obesity can play havoc with your body. Obesity can be touted as an excess amount of body fat. As far as children are concerned obesity stimulates various health risks in a child if not controlled in time. Children who get obesity during their childhood are sure to retain the same posture as an adult also apart from getting more dangerous problem like getting heart diseases or stroke. If check the background information it would be revealed that obesity in U.S. children has tripled during the past 40 years. This prompted researchers to get back to the root of the problem. After various researches it has now been revealed that children who play online games which promotes healthy food and beverage are more likely would choose nutritious snacks while playing games.
We are aware that online computer games are influencing the new genre so much so that youth in the age group of 8 to 18 years have become addicted to these games. These games are influencing the youths in one way or the other. Marketers have taken these facts into consideration and are coming out with the novel plan to promote health through this medium. Advergames is one such company which has developed various online computer games. It has developed a strategy through which it often takes prominent logos and famous characters which are found in food and beverage websites. With the assistance of this company, Tiffany A. Pempek, Ph.D., and Sandra L. Calvert, Ph.D., of Georgetown University, Washington, D.C., conducted a study based on Pac-Man game on two groups.
On one of the group the reward points were shaped in the form of bananas, orange juice and other healthy foods and beverages. In second group the rewards were put in the form of soda, cookies, potato chips and candies. The children played the game for an average of 9 minutes and 32 seconds. During the study these two groups were asked to choose a snack of their liking which was featured in the game. During the course of the study it was revealed that those children who played the healthy version selected fruits of their liking featured in the game while playing the game. The other group however, chooses junk food which was featured in their version of the game.
The authors concluded, within 10 minutes it was a great revelation which established that children selected or opted that particular food which was featured in the game. Thus marketers have a great role to play in controlling the habit of the children.
Point Noted :
Eating patterns which are established during childhood remain active in their adulthood.
Suggestions:
- Never ever reward your child with a dessert after finishing a meal.
- Offer healthy fruit instead
- Avoid taking your children to junk food established more than a week.
- Offer your child water instead of soda to quench their thirst Encourage your child to do exercise, jumping, or any physical exercise
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